Our challenge is to create a travel agency brand focused on teenagers. We have designed the name and the logo of the brand, a tone of voice a gig and a music event company and clothing Brand. The most important influencers in Spain have worn it without being paid for.
All the seats were sold before the season.
164k followers on Instagram.
A brand that doesn´t need any commercials. Its content is fed by their own users. Have a look at their Instagram!.
Influencers collaborate with the brand in an organic way.
Millenials want to be a part of Wäy.
Influencers collaborate with the brand in a natural way without invest any money.
Dj´s and musicians collaborate with Wäydays, a reference point for youngster in Mallorca.
And overall we have made holiday package trips for youngster cool again ;)