Wäy
Our challenge is to create a travel agency brand focused on teenagers. We have designed the name and the logo of the brand, a tone of voice a gig and a music event company and clothing Brand. The most important influencers in Spain have worn it without being paid for.
Results:
All the seats were sold before the season.
164k followers on Instagram.
A brand that doesn´t need any commercials. Its content is fed by their own users. Have a look at their Instagram!.
Influencers collaborate with the brand in an organic way.
Millenials want to be a part of Wäy.
Influencers collaborate with the brand in a natural way without invest any money.
Dj´s and musicians collaborate with Wäydays, a reference point for youngster in Mallorca.
And overall we have made holiday package trips for youngster cool again ;)
