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La Vaguada, the first shopping center in Spain, an icon of Madrid, called us in collaboration with the Cutter Agency to reconnect with the new generations of the neighborhood.

We created a new strategy and creative positioning with the concept “Madrileño de la Vaguada.” A new and simple tone of communication to reconnect with the younger target by launching an outdoor, social and radio campaign.

La vaguada.

Advertising campaign.

Services:

Strategy, Creative concept, Verbal communication tone, Visual communication tone, Launch campaign, OOH, Outdoor campaign, Radio ads, Social Media Strategy, Social Media brand book.

A project in collaboration with:

Client:

La vaguada

Advertising Agency:

Cutter

Creative Direction:

Elena García Menéndez

Creatives:

Belén Hinojar + Alejandro del Valle

Strategy:

Elena García Menéndez

Art Direction:

Elena García Menéndez

Copywriter:

Belén Hinojar

Graphic Design:

Alejandro del Valle

Account director:

Cutter