La Vaguada, the first shopping center in Spain, an icon of Madrid, called us in collaboration with the Cutter Agency to reconnect with the new generations of the neighborhood.
We created a new strategy and creative positioning with the concept “Madrileño de la Vaguada.” A new and simple tone of communication to reconnect with the younger target by launching an outdoor, social and radio campaign.
La vaguada.
Advertising campaign.
Services:
Strategy, Creative concept, Verbal communication tone, Visual communication tone, Launch campaign, OOH, Outdoor campaign, Radio ads, Social Media Strategy, Social Media brand book.
A project in collaboration with:
Client:
La vaguada
Advertising Agency:
Cutter
Creative Direction:
Elena García Menéndez
Creatives:
Belén Hinojar + Alejandro del Valle
Strategy:
Elena García Menéndez
Art Direction:
Elena García Menéndez
Copywriter:
Belén Hinojar
Graphic Design:
Alejandro del Valle
Account director:
Cutter