Elena García Menéndez.
Creative Director
and Founder
Our mission is to make people, projects, and businesses grow through creativity.
How? By listening to society and mobilizing its emotions through the power of ideas.
We work as digital nomads to be in constant connection with society and inspiration, nurturing creative excellence on every project.
Our system is decentralized. We work from a nucleus of top-tier, international talent to give your the best team.
Elena García Menéndez, in addition to her creative powerhouse company, has co-founded the investment group “talent4invest”, focused on the ecosystem of startups. She has specialized in mentoring and continues to develop her skills in the Brother school of creativity.
Biography
Creative Director and founder of her own business, Elena García Menéndez is specialized in using creativity to create cultural impact and relevance, advertising and creating brand platforms. She has a solid background in fine arts and graphic design that she perfected through a postgraduate degree at the prestigious Elisava School.
A senior creative leader with more than 15 years of experience in the advertising sector, she promotes ideas with a strong strategic vision to impact culture and creativity as a tool to promote social and business change.
Her strategic vision and creative leadership grew in important Spanish creative agencies while developing brands, campaigns, and business for clients such as MINI, Disney, KFC, J&B, Just Eat, Yoigo, Adidas, Tuenti Móvil, and FiNetwork.
Fueled by her constant drive to learn, in 2016 she co-founded a creative production company focused on the ecosystem of startups.
In addition, Elena is the Professor of Art Direction at the “Brother School”, which was awarded Best International Creative School by Cannes Lions in 2021. In her constant pursuit of learning, she received a scholarship from Banco Santander for the project “Mujeres con S” (“Women with S”), where she has completed a high-performance, theoretical Master’s degree to further develop her skills as a mentor.
Creating and developing projects and her own businesses, she’s co-founder of the investment group “talent4invest” specialized in the ecosystem of startups, and is also currently developing a project called “art dealer". Trafficking in art”, for the growth and advancement of the artistic market.
She contributes to supporting the visibility and equal opportunities for female talent in the advertising industry, as a founding member of the #masmujerescreativas platform.
Highlights
Received a scholarship from Santander Bank for the program mujeres con S (women with S)
2022
Founding member of #masmujerescreativas (more creative women)
2021
Co-founder of the investment group “talent4invest”
2021
Founder of the creative powerhouse company “elenagarcíamenéndez”
2020
JUDGE at the festival "Gerety Awards"
2020
PROFESSOR at “Brother” School of Creativity. Art Director
2020
EXECUTIVE CREATIVE DIRECTOR
2019 - Orchestrated the creative team in digital business (ES3) and PR business (True).
JUDGE at the festival "La lluna"
2019
JUDGE at the festival "El ojo de Iberoamérica"
2019
JUDGE at the “CANNES LIONS” Festival
2019 - Graphic Category.
MBA in Business.
2019 - A 10-month program at “The power MBA”
HEAD OF ART at PS21 group
2018 - Headed Art Direction.
DESIGN THINKING COURSE
2017 - Planned and executed the course in “Take away” company.
CAMPAIGN CHICFY
2016 - Created a social movement with the advertising campaign “claro que si guapi”, which became a well-known slogan and part of the Spanish lexicon.
JUDGE at the festival “El sol”
2016 - Integrated campaign category.
GOLD. EFI FESTIVAL
2016 - StartUps Communication category Award“Realinfluencers”. Client: Blink Learning.
CO-FOUNDER AT RANDOM
2016 - Creative Production Company.
SILVER. Festival “Cdec”
2014 - Campaign “Tu vida se mide en Gigas” Tuenti Móvil.
CAP. Curricular Adaptation Course
2006 - Annual masterclass at the university of fine arts. 2016/2017/2018/2019
POSTGRADUATE MASTER’S AT ELISAVA’S SCHOOL
2005 - Graphic Design and Production.
UNDERGRADUATE DEGREE IN FINE ARTS
2004 - University of Salamanca. Painting and graphic design.