An independent creative director specialized in art direction, Elena García Menéndez has a solid background in fine arts and graphic design which she perfected through a postgraduate degree at the prestigious Elisava school.
A defender of ideas that directly impact culture and creativity as a tool to promote social and business change, she believes that the key to success is based on team trust, a partner relationship with clients, social listening, and also that art direction shouldn’t only be beautiful but should adequately generate impact. She believes that the way is through doing.
Her strategic vision and creativity leadership has grown in Spanish agencies FCB, Netthink, Dommo and PS21 while developing brands, campaigns and business to clients such as MINI, Disney, KFC, J&B, Just Eat, Adidas, Yoigo, Tuenti móvil and FiNetwork. Fueled by the constant drive to learn and grow, she decided to co-found, four years ago, a creative production company focused on the startup ecosystem. She has participated on juries at the most prestigious festivals of the industry, Cannes Lions, El ojo de Iberoamérica, El sol, La lluna and the Gerety awards.
As an active member of the #masmujerescreativas platform, Elena contributes in the supporting of the visibility and equality of opportunities for female talent in the advertising industry.
She pursues continuous growth as a vital ambition through training, learning, listening, and constant investigation.
2004 UNDERGRADUATE DEGREE IN
FINE ARTS.University of Salamanca. Painting and
2005 POSTGRADUATE MASTER’S AT
Graphic design and production.
2006 CAP. Curricular adaptation course.
Anual masterclass at the university of fine arts.
2014 SILVER. Festival “Cdec”.
Campaign “Tu vida se mide en Gigas” Tuenti Móvil.
2016 CO-FOUNDER AT RANDOM.
Creative production company.
2016 GOLD. EFI FESTIVAL.
StartUps communication category award
Client: Blink Learning
2016 JUDGE at the festival “El sol”
Integrated campaing category.
2016 CAMPAIGN CHICFY.
Creating a social movement with the advertising
campaign “claro que si guapi”, which became a
well-known slogan and part of the Spanish lexicon.
2017 DESIGN THINKING COURSE.
Planned and execution of the course in
“Take away” company.
2018 HEAD OF ART at PS21 group.
Headed art direction.
2019 MBA in Business.
A 10 month program at “The power MBA”
2019 JUDGE at the “CANNES LIONS” Festival.
2019 JURY at the festival "El ojo de Iberoamérica"
2019 JURY at the festival "La lluna"
2019 EXECUTIVE CREATIVE DIRECTOR .
Orchestrate the creative team in digital business (ES3)
and PR business (True).
2020 TEACHER at “Brother” School
of Creativity .Art Direction.
2020 JURY at the festival "Gerety Awards"
Connecting people with brands * Creating Platforms * Introducing brands on culture* Leadership and team mentor * Management and coordination * New business development. * Creation and development of brands * Creativity *
Art direction *
I belive in
* Ideas which have an impact on society.
* Creativity at the center as a tool to solve problems,
create, and develop businesses, projects, brands, and
* Creators as generators of change.
* Teamwork as a fundamental pillar for success.
* Leadership from empathy and demand.
* Education and constant growth.
* Inclusion and adaptation.
* The client as a partner.
* Company culture.