Pollo Pollo.
Chicken Chicken.
Kfc.
KFC has contacted us
to improve its brand positioning
in the Spanish market.
In Spain nobody considers chicken
as fast food, so our strategic decision making
was to place chicken as
the topic of conversation.
Concept:
Chicken chicken is made in Kentucky
Branding goal:
To be the best **** chicken in the world
+16%sales increase.
video concept
videoclip
People
became to look kfc, started to speak about chiken chiken.
Ready to apply our
chicken chicken platform!
Creators started
to work with kfc.
We gave it
the most iconic elements
of the initial campaign:
The Chicken chiken song.
KFC´S Visual Identity.
The concept Chicken Chicken.
We created
the chicken chicken promo jacket
to show our promo at tv spot.
The jacket become viral so we decided
to present our followers with them.
Kfc
Mood
We don´t want perfect food,
we want "real" food.
How to apply the new south in Spain.
Brand book.
Collaborate
with creators to create a
deserable brand.
