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KFC has contacted us to improve its brand positioning in the Spanish market. In Spain nobody considers chicken as fast food, so our strategic decision making was to place chicken as the topic of conversation.

KFC.

Pollo Pollo. Chicken Chicken.

Video Concept

Chicken chicken
is made in Kentucky​

Videoclip

Ready to apply our

chicken chicken platform!

Creators started

to work with kfc. 

 

We gave it

the most iconic elements

of the initial campaign:

 

The Chicken chiken song.

KFC´S Visual Identity.

The concept Chicken Chicken.

We created

the  chicken chicken promo jacket

to show our promo at tv spot.

The jacket become viral so we decided

to present our followers with them.

KFC Mood

People
became to look kfc, started to speak about chiken chiken.

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We don´t want perfect food,
we want "real" food.

How to apply the new south in Spain. ​
Brand book.

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Collaborate

with creators to create a

deserable brand.

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