KFC has contacted us to improve its brand positioning in the Spanish market. In Spain nobody considers chicken as fast food, so our strategic decision making was to place chicken as the topic of conversation.
KFC.
Pollo Pollo. Chicken Chicken.
Video Concept
Chicken chicken
is made in Kentucky
Videoclip
Ready to apply our
chicken chicken platform!
Creators started
to work with kfc.
We gave it
the most iconic elements
of the initial campaign:
The Chicken chiken song.
KFC´S Visual Identity.
The concept Chicken Chicken.
We created
the chicken chicken promo jacket
to show our promo at tv spot.
The jacket become viral so we decided
to present our followers with them.
KFC Mood
People
became to look kfc, started to speak about chiken chiken.
We don´t want perfect food,
we want "real" food.
How to apply the new south in Spain.
Brand book.
Collaborate
with creators to create a
deserable brand.
