Que nos quiten lo bailao
After years deprived of something so basic as touching and hugging, after two years of dancing alone in our homes… Finally, we can return to that skin-to-skin mode that we missed so much. Festivals are back.
Let’s toast. Let’s toast to the millions of people who learned that each day must be lived as if it were the last dance. And who better to help us toast than an expert brand and leader of all the partying and imbibing that we love so much. A brand that defines us Spaniards.
Together with the ACC Agency for San Miguel, we present “que nos quiten lo bailao”, the first concept that you’ll absolutely want to sign as a way of life.
To launch it we made all of Spain dance close together again, reissuing the most famous and culturally relevant Spanish ballad “bailar pegados” (dance closely together) by the young, up and coming artist Judeline. We also created a dance floor at this year’s festival so that nobody stopped dancing.
2MM campaign reach.
+744k PR value
115.000 people impacted at the festival.
Creative concept, re-edit of the song and music curator, campaign launch and pieces, videoclip, bbk festival event.
A project in collaboration with:
Client: Cerveza San Miguel
Creative Direction: Elena García Menéndez
Art Direction: ACC + Elena García Menéndez
Account director: ACC
Audiovisual production: The royal production company
Audiovisual director: Mario Abadía
Music Artist: Judeline
Music producer: Mayo
Music curator: Ale Acosta.