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2021. We’ve lived and learned  to manage a global pandemic in our lives. Away from our loved ones, with a lack of affection and human touch. A moment when innovation was paramount and key to our evolution, Tu Otra Bonita appeared. A Spanish Indie Pop group who asked us to collaborate in sending a message to the world in times of crisis through the way they communicate best. music.

It’s time to value what is important, to return to the essence of the pure, to reconnect with ourselves, our roots and nature. It’s time for Costumbrismo (custom based styles) to resurface. Let’s forget about cliches and let’s talk about honesty, authenticity, purity and all things local. Because really what you remember, what stays with you, the important things in your life are the people, the moments, the songs, a book, a look, a gift, a scent, or the Sunday brunches with your lifelong friends. All of that is the cream of life.

We created an image for “crema” that returns to pride and nostalgia for the culture of origins, of the local and the natural, for folklore and authenticity, to enjoy the cream of life.

For the album cover we chose a key moment of enjoyment in Spain. A moment that we look forward to more than ever in this year of pandemia; the moment of the after-meal conversation. We looked to get away from the perfect photos of perfect foods on perfect tables that plague social media. We recuperated the authenticity and the enjoyment of having eaten and wiped your plate clean with bread.

Crema. Tu otra bonita.

New album 

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We created an image for “crema” that returns to pride and nostalgia for the culture of origins, of the local and the natural, for folklore and authenticity, to enjoy the cream of life.

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Services:

Launch of the new album. Creative concept, verbal and visual identity, new album, corporate identity, audiovisual piece, vinyl, cd, social media strategy and photo shoot.

A project in

collaboration with:

Client:

Tu otra bonita. Warner Music.

Creative Direction:

Elena García Menéndez + Pablo Barrionuevo 

Art Direction:

Elena García Menéndez

Photography:

Alberto Van Stokkum

Illustration:

Gema López Pérez

Graphic Design:

Sonde3

Music Artist:

Tu otra bonita

Music Production:

Warner Music