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After having created Wäy de B the travel brand for Javier, he entrusts us once again to create his new brand. A brand from scratch, without a name but with a clear aim… to be the new brand that Gen Z falls in love with, a brand that will create its products based on the real concerns of the generation. We created for them the new pop religion, Wasting Time, a brand for “wasting your time”, a new way to understand the world. Wasting time is good for the planet, for your health and for your mental health.

Wasting Time.

Total brand creation from scratch

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Time is the new money.
Wasting it is the new consumerism. Time is the main wealth and doing what you want with it is a luxury.
¿Are you a waster?
Come and waste your time with us
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A four month project to develop and implement the large brand platform:

Strategy and positioning, brand creation, naming, logotype, creative concept, corporate identity, brand manual, audiovisual pieces, creative spikes, content pillars, social strategy, fashion products, festival experience products, party experience products, travel experience products, accompaniment. 

A project in

collaboration with:

Client:

Wasting Time

Creative Direction:

Elena García Menéndez + Pablo Barrionuevo

Strategy:

Elena García Menéndez + Pablo Barrionuevo

Art Direction:

Elena García Menéndez

Graphic Design team:

KYD

Creative copywriter:

Belén Hinojar

Illustration:

Elena García Menéndez + Gema López Pérez