this is one of my old favourite campaigns.
In 2010 Social Network Tuenti called us to launch a new mobile company: Tuenti Móvil. Their aim was to create a great impact on youngest throught an unbeatable commercial offer: 1gb for 6€... but who ***** knows what a Gigabite is for?. We explained in a funny campaign. We used simple examples to make people understand how they can used their Gigas such as 1gb was 12546 videos or 67898 photos.
of the campaign is:
Your life is mesured
50% more sales
5.000.000. of views on youtube.
A lot of versions on rrss from users.
Our song "lo tengo todo papi" was nº1 on itunes
during 3 weeks.