We relaunched the coolest phone Company in Spain, Yoigo.
We had the though challenge of refreshing a very whitty tone of voice, adding colors, rhythm and power. Here is the result: a party of colors that shouted: Long live the difference!!
Organic positioning its made by users with parodies of tv advert.
What colors sound like?
spoke through "different" people.
We brought Neil to an spanish advertising festival to spoke about colors.
In the last 10 years, yoigo had made a fantastic way with the brand, so ... if you had to change something that its nice its a difficult work.
we transfer the colors
of the logo to the rest of the brand.
Relaunch the brand shouting "long live the difference"
Comunicate the new way of yoigo.
The new rates.
Neil is the first cyborg artist
in the hole world.