2014

Our challenge is to create a travel agency brand focused on teenagers. We have designed the name and the logo of the brand, a tone of voice a gig and a music event company and clothing Brand. The most important influencers in Spain have worn it without being paid for.

Results:

All the seats were sold before the season

164k followers on Instagram

A brand that doesn´t need any commercials. Its content is fed by their own users. Have a look at their Instagram!.

Influencers collaborate with the brand in an organic way. 

_Millenials want to be a part of Wäy.

_Influencers collaborate with the brand in a natural way without invest any money.

_Dj´s and musicians collaborate with Wäydays, a reference point for youngster in Mallorca.

And overall we have made holiday package trips for youngster cool again ;)

Wäy