
A big challenge:
to conquer the most difficult target:
millennials.
And to get into their culture, we stopped behaving as a Brand.
A great strategy, a tone of voice that shows how a Brand should behave in the near future.
This exercise that won the pitch even made our agency
develop a new department called Culture and Entertainment,
focused on bringing this forward thinking
to even more brands.
J&B
How to become relevant to millenial target on 2015.

We created a random brand. We worked with creators that helped us to feed the brand.
For example
we played
with random parties, you didn't know what its going to happen there.
We created a crazy imaginary that a Vj. used on direct.



Pride Bear.
Gay Pride.
We built a sculpture representing the pride of Madrid.


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