A big challenge:

to conquer the most difficult target:

millennials.

And to get into their culture, we stopped behaving as a Brand.

A great strategy, a tone of voice that shows how a Brand should behave in the near future.

This exercise that won the pitch even made our agency

develop a new department called Culture and Entertainment,

focused on bringing this forward thinking

to even more brands.

Pride Bear.

Gay Pride.

We built a sculpture representing the pride of Madrid. 

J&B

How to become relevant to millenial target on 2015.

We created a random brand. We worked with creators that helped us to feed the brand.

For example

we played

with random parties, you didn't know what its going to happen there.

We created a crazy imaginary that a Vj. used on direct.

We called

Boris Hoppek to create this icon and take

it to Sol,

near the Bear, Madrid's Icon.

Sevilla's Fair.

Using sevillanas (typical music from the region) we created a funny way to say the things that you never say to someone.

Create your own Sevillana and tell your friend ..."hey friend... your  girlfriend is on tinder"

You could combine infinite messages with a fb app.