Our Challenge is to make people aware of the importance of teachers in people's lives, with no budget at all we created a concept and a videoconcept "realinfluencers" that went viral.
Millions in earn media, organic appearances on tv, newspapers and a controversial debate that is still going on!.
Our strategy is to generate debate about the influences that children and teenegers receive throughout their education.
Just a simple objet to get our goal:
Our t-shirt "i´m not a real influencer", designed by rarely and available in online stores.
130 digital media reviews.
+23% new users at Blinklearning
Antena 3 and Huffington Post have mentioned us.
A 1.300€ investment and 548.000€ on PR. in return.